Website Homepage

I feel like my website creates a party vibe. With technica music/ techno music, there are a lot of people who want to party when it comes to this genre of music. Researching and looking at videos about this genre of music gave me my idea for my background. Except for my homepage, the background of my pages were a techno party and it showed a crowd of people partying with their hands up. Even though there are a lot of lights that flicker on and off during a techno concert or party, the theme always seems dark, so i tried to keep that theme while making my website. I also used red and yellow fonts to symbolize the lights. i chose these colors so that they pop out at the viewer, just like lights in a dark room. On my homepage I used the Daft Punk logo. Daft Punk is a very popular techno band and i felt like their logo fit nicely with the theme of my homepage. Overall, i feel like my website will help my fictional band because it will attract the right audience. I do not think someone will open this website looking for something different. The audience I tried to attract are college students who like to party and love technica/ techno music.

magazine cover

Basketball is Everything- Justin Osborne

This PR campaign deals with Derrick Rose, the Chicago Bulls point guard. The campaign’s theme is “Basketball is Everything” and it also promotes his new shoe, D Rose 4, that came out this month. The D Rose 4 is supported with fully integrated marketing campaign including retail, digital and public relations. The campaign also includes a tour of 10 countries and 13 cities across Europe and Asia, which took place this past summer. The tour came up with an event named “All In For Chicago,” where 5,000 local kids from youth groups and organizations a chance to meet Derrick Rose and rapper Big Sean. The  campaign also includes a commercial that consists of Derrick Rose living the life of fame by having photo shoots, waking up in big houses, and buying jewelry. At the end of the commercial, the question “what would you do if it was all gone?” It then shows him playing basketball which indicates that he will still have basketball if all the fame is gone. I feel like this campaign was successful because Derrick Rose is a popular basketball player and with this upcoming season being his first time playing since his knee injury, fans are anxious to see how he performs. This commercial helps promote Adidas, Derrick Rose as a basketball player, and his shoe D Rose 4’s. The most successful part of the campaign would be Derrick Rose’s shoe because he is a NBA Star and younger basketball players may idolize him, so that is the best way to attract people to Adidas.

Justin Osborne/ Jada Pinkett Interview

An article on USA Today features Jada Pinkett Smith and she is being interviewed on the addictions she has had in her life.

Jada Pinkett was reflecting on her life on Sept 19th and also Sept 22nd. Pinkett acknowledged how she has become wise in her life and reflecting on the addictions she had towards the beginning of her career. Jada Pinkett also talked about her relationship with her husband Will Smith. She mentioned that at one time she was meeting with elderly couples who have been married 25 years or more and she asked them questions about love and marriage.

“What I learned about myself is this, when I was younger I was not a good problem solver, meaning I had a very difficult time with dealing with my problems in life. I had many addictions, of several kinds, to deal with my life issues, but today, at 42, I have my wisdom, my heart and my conscience as the only tools to overcome life’s inevitable obstacles. I have become a good problem solver with those tools, and I am damn proud. Thank you for all the love that was given to me for my birthday this year.” This quote from Jada Pinkett is very long, but it holds valuable information that talks about the topic of the whole article. It isn’t dull at all because this is what she actually said and Jada Pinkett used an example of why she thinks she has matured from her younger days. The writer transitioned into this quote by stating that she said she had a lot of addictions in her younger days. Then the writer followed with the quote.

Justin Osborne/ Navy Yard Shooting article

This article from USA Today talks about the navy yard shooting that took place in Washington D.C, Tuesday, September 17th. It was published at 5:25 am on Tuesday morning.

The authors of this article used photos and videos to support the facts for their story. Throughout the article I noticed pictures of people from the scene of where the navy yard shooting took place. For example, at the top there is a photo by Win McNamee from Getty images that was used as a source for pictures. These pictures are important because they give the reader a visual of the story and also an introduction to what is being described.

Terrie Durham, an executive assistant at Naval Sea Systems Command and a witness at the scene of the shooting, was interviewed by reporters regarding the shooting. “We couldn’t see his face, but we could see the rifle,” Durham said. The reporters had numerous witnesses to talk to and quotes from some of the survivors are in the article. Witnesses for this story are important because it gives the reader a credible description about what happened on the inside. Valerie Parlave, assistant director in charge of Washington’s field office, stated that the shooter had “legitimate access to the Navy Yard.” Parlave is a good source because she is a member of the FBI and with her being a Federal agent her word means a lot. She would also know more information about what was going on because she is investigating what happened.